You have heard of vegetarians, vegans, omnivores and pescitarians, but recent modern lifestyles have developed a new type of diet – the Junkivores

A junkivore is a relatively new diet/ lifestyle to follow, yet is growing massively in popularity but is yet to be officially recognised by any official regulatory body as a diet. Unlike many diets such as the vegan diet, the junkivore diet is not a diet which is founded on any specific morals or beliefs; in fact it is quite the opposite. A junkivore generally puts very little thought into what they are eating, how it was processed or what it will do to their health.

The typical junkivore diet will contain high sugar drinks, and typically a junkivore will not drink water because they don’t like the taste. All food is likely to be highly processed and pre-prepared. This may be a microwave meal which they will ‘nuke’ before eating, or something they buy in a ‘meal deal’ at a local supermarket or a burger they buy at a fast food outlet. The food generally will be very low in micro-nutrients and very high in macro-nutrients, especially sugar and trans-fats.

The reason I am blogging and exposing the junkivore, is that they are effecting nutritional studies, and I think they need to be recognised. For example, when a study is conducted comparing 2 diets (e.g vegetarian diet against the omnivore diet), the junkivores are classed as omnivores, making omnivores look bad and skewing the results. This causes scientific studies to show an omniverous diet is unhealthy, when it is not the case. For example, a diet of fast foods and microwave curries is often evaluated alongside a diet high in vegetables, fresh organic meat and fruit. Both diets are clearly very different, and should be treated as such in further investigations.

Lets get junkivores recognised!

Image courtesy of joo0ey

Capture the UK market

Do you have products you want to launch in the UK?

See What We Can Do